Rapala VMC Corporation’s Own Brands

The brands of Rapala VMC Corporation complement each other. Because fishermen associate certain brands with certain products, we have a wide range to cater to all their needs. The Group's own brands each have their own focus and expertise with each from the top of their own category. 

The original group brand since 1936. Used in lures for hard baits, and also for fishing accessories, clothing, luggage and eyewear.

Mainly metal lures specifically designed for salmon and trout fishing and trolling in both fresh and salt water.

A line brand under which the Group sells braided and monofilament line and specialized leader lines.

A century old hook brand. Used for sport fishing and commercial hooks and terminal tackle.

Lure brand for mid-priced lures: hard baits, hybrids and rigged and unrigged soft baits.

Metal lures: spinners and spoons mainly for North American and European cold water fisheries.

Specialized trolling lures and metal jigs for saltwater big game fishing.

Baits for carp, match and coarse fishing, the Group’s platform into carp fishing category.

The Group’s brand for cross country skis.

Knives for filleting, outdoor, hunting and kitchen use.

The Group sells ice augers and auger blades under the Mora Ice brand in Europe. In the US and Canada most of the augers are branded StrikeMaster.

Group's brand for carp fishing tackle and accessories.