Without clean and healthy waters, there would be no angling. And there certainly would be no Rapala VMC.
Our ambition is to take a leading position in sustainability within the sport fishing industry by relentless work over the coming years.
We continuously take concrete steps towards our goal. In 2022 we have taken into use EcoChoice – a trademark that sets quality and environmental requirements for product categories at Rapala VMC, guiding the product design to continuously making more sustainable choices.
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