We’re the world’s leading fishing tackle company and the global market leader in lures, treble hooks, and fishing-related knives and tools.
We’d like to think it’s all because of our fantastically fish-catching products, but of course, there’s more to it. Our strategy is built on our strong brand portfolio, manufacturing capability, sourcing platforms, research and development knowledge, a broad sales network, and a strong local presence around the world.
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Sustainability
Without clean and healthy waters, there would be no angling. And there certainly would be no Rapala VMC.
Our ambition is to take a leading position in sustainability within the sport fishing industry by relentless work over the coming years.
We continuously take concrete steps towards our goal. In 2022 we have taken into use EcoChoice – a trademark that sets quality and environmental requirements for product categories at Rapala VMC, guiding the product design to continuously making more sustainable choices.
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