Members

Lars Ollberg

President and CEO since May 1, 2023

Year of birth: 1956

Nationality: Finnish

Curriculum Vitae

Education:

Vocational Qualification in Business, Malmi Commercial School

CBM, Certified Board Member

Work experience:

Executive Committee member, Rapala VMC Corporation,  2008 – 2022

Corporate Chief operating officer, COO, Rapala VMC Corporation, 2017 – 2022

Corporation’s innovation operations, Rapala VMC Corporation, 2016 – 2020

Business management positions in Asia and various other product lines, Rapala VMC Corporation, 2008 – 2017

Sales director and marketing director, Rapala VMC Corporation, 2003 – 2008

Sales and Marketing manager, Rapala VMC Corporation, 1999 – 2003

Marketing director, Normark Suomi Oy, 1995 – 1999

Sales and Marketing Manager, Rapala Normark Europe, 1992 – 1995

Marketing manager, Rapala Oy, 1990 – 1992

Marketing manager, Rapala Oy Matkaaja, 1988 – 1990

Plant manager, Rapire Ltd Ireland, 1985 – 1988

Cyrille Viellard

Executive Committee member since 2015

Year of birth: 1977

Curriculum Vitae

Education:

MBA, ESSEC Graduate School of Management, Paris

Work experience:

President, VMC Pêche, 2020 –

Market Intelligence and Business Development, Rapala VMC Corporation, 2014 – 2019

Group Logistics Director, Selectarc Welding & Brazing Group 2013 – 2014

Logistics Director, Bosch Group 2003 – 2013

Confidential Posts and other:

Board Member, LISI Group, 2013 –

Stanislas De Castelnau

Executive Committee member since 2002
Year of birth: 1963

Curriculum Vitae

Education:
Engineer, Centrale Paris Engineer High School

Work experience:
General Manager, VMC Peche SA, 2001 – 2004
Production Manager and Product Manager, Lafarge Platres, 1994 – 2000
General Manager, Visio France and SN Plasmatech, 1992 – 1993
Crew Manager, Compagnie Générale de Géophysique (CGG), Asia, 1990 – 1991
Field Engineer, Schlumberger Overseas S.A., Bangladesh, 1988 – 1989

Confidential Posts and other:
Officer, Marine Commandos, France,1986 – 1987

Arto Nygren

Executive Committee Member since 2017
Year of birth: 1965

Curriculum Vitae

Education:
Bachelor’s degree in mechanical engineering, Kotka Institute of Technology

Work experience:
Managing Director, Rapala Batam Indonesia, 2014 – 2016
Factory Manager, Rapala VMC Oyj, 2003 – 2014
Production Manager, Rapala VMC Oyj, 1999 – 2003
Factory Manager, Rapire Teo Ireland, 1997 – 1999
Manufacturing Manager, Rapala Oy, 1995 – 1997

Jean-Philippe Nicolle

Executive Committee member since 2020
Year of birth: 1968

Curriculum Vitae

Education:
Executive MBA
Business School ICS, Paris
Certified Public Accountant

Work experience:
Vice President, Central and Eastern European Distribution 2017-
Managing Director, Normark France 2007-2017
CFO, Normark France and VMC Pêche 1997-2007
Auditor, Touch Ross, Atis 1994-1997
CFO, Unicopa (Poultry division) 1993-1994

David Neill

Executive Committee member since 2020
Year of birth: 1973

Curriculum Vitae

Education:
Bachelor of Commerce, BComm, Ryerson University, Toronto, Canada

Work experience:
President and Managing Director, Normark Inc. 2016–2020
VP, Operations, Normark Inc. 2008–2015
Operations and Planning, Normark Inc. 2004–2007
Marketing, Normark Inc. 2001–2003

Enrico Ravenni

Executive Committee member since 2020
Year of birth: 1966

Curriculum Vitae

Education:
University of Economic Science, Florence, Italy

Work experience:
Director of Sales and Developments, Rods & Reels, 2020–
Sales Manager, Normark Italy 2018–2020
Sales Manager, Group’s Distribution Units in East Europe 2018–2020
Director Sales and PD Sufix lines, Rapala VMC Corporation 2010–2020
Manager of Export, Rapala VMC Corporation 2009–2020
Export Manager, O. Mustad & Son, 2002–2009
Sales Manager, Yo-Zuri, 1995–2002
Sales Manager, Abu Garcia, 1992–1995

Marcus Twidale

Executive Committee member since May 11, 2021
Year of birth: 1965

Curriculum Vitae

Education:
Brooksby College of Agricultural Management

Work experience:
Head of Distribution in the UK 2010 –
Dynamite Baits Ltd Co-Founder and MD 1998 – 2010
Agriculture and Forestry 1988 – 1998