Acquisitions and divestments

Rapala VMC Corporation’s strategic objective is profitable growth. The Rapala Group’s profitable growth strategy has been implemented through various acquisitions of manufacturing and distribution companies as well as establishment of new units. Acquisitions have played a major role in expanding the manufacturing base, brand and product portfolio and scope of the distribution company network.

See below the history of major corporate and brand acquisitions, established companies and divestments since stock exchange listing.

2021	Rapala Shimano East Europe	Acquisition of non-controlling interest from Shimano regarding joint ownership in East European distribution companies
2019	VMC-WaterQueen Ukraine	Divestment of Ukrainian subsidiary
2019	Normark Deutschland Gmbh	Established distribution company in Germany
2019	DQC International Corp	Acquired 49% share of US based company, owner of 13 Fishing rod and reel brand
2018	Ltd. Normark-Bel	Established distribution company in Belarus
2017	Normark LLC	Established distribution company in Russia
2017	Normark Italy srl	Established distribution company in Italy
2017	Normark Adriatik D.o.o.	Established distribution company in Croatia
2016	Rapala Mena FZE	Established distribution company in United Arab Emirates
2014	Mystic s.a.r.l.	Acquired French fishing attractant manufacturer
2013	Rapala VMC Singapore Pte. Ltd.	Established administration company in Singapore
2012	Normark Chile Ltd	Established distribution company in Chile
2012	Strike Master Corporation	Acquired the business of US based supplier of ice augers
2012	Mora Ice	Acquired ice augers and auger cutting blades brand and all related intellectual property rights
2011	PT Rapala Indonesia	Established distribution company in Indonesia
2011	PT Rapala VMC Batam	Established lure factory in Indonesia
2011	PT VMC Fishing Tackle Indonesia	Established hook   factory in Indonesia
2011	Normark Kazakhstan LLP	Established distribution alliance company in Kazakhstan with Shimano
2011	Rapala VMC Mexico S. de R.L. de C.V.	Established distribution company in Mexico
2011	Shimano UK Ltd	Acquired 50% share of UK based distribution company, forming a 50/50 joint venture company with Shimano
2011	Advance Carp Equipment Ltd	Acquired UK based company engaged in design and sales of equipment and accessories for carp fishing
2011	Willtech Gift Ltd	Disposal of a unit engaged in manufacturing of gift items in China
2010	Rapala VMC Iceland ehf	Established distribution company in Iceland
2010	FLLC Normark	Established distribution company in Belarus
2010	Kentec Gift (Shenzhen) Ltd.	Established gift distribution company in China
2010	Dynamite Baits Ltd	Acquired UK based manufacturer of boilies, groundbaits, liquid attractants, pellets and bagged particle baits for sports fishing
2009	Normark Sport Romania S.r.l.	Established distribution company in Romania
2009	Ultrabite	Acquired brand and exclusive agreement with Kiotech and CEFAS to commercialized Ultrabite pheromone technology to the sports fishing industry and market worldwide
2008	Rapala Finance N.V.	Established administration company in Belgium
2008	Sufix	Acquired fishing line trademark and exclusive supply agreement with Yao I Co Ltd for the supply of fishing lines
2008	Rapire Teo	Closing of lure factory in Ireland
2007	Rapala VMC Korea Co., Ltd.	Established distribution company in Korea
2007	Terminator	Acquired the business of US based manufacturer and distributor of Terminator branded spinner baits and other fishing lures
2007	Distribution alliance with Shimano in East Europe	Rapala and Shimano established a 50/50 joint venture company controlled by Rapala that acquired   Rapala distribution companies in Russia, Ukraine and Czech
2007	Distribution alliance with Shimano in Hungary	Shimano subscribed a 33.4% shareholding in Rapala Hungary Ltd
2006	OOO Raptech	Established lure factory in Russia
2006	Tortue	Acquired the business of French fishing line supplier
2005	Rapala VMC China Co., Ltd.	Established distribution company in China
2005	Rapala VMC (Thailand) Co., Ltd.	Established distribution company in Thailand
2005	Tatlow and Pledger Pty Ltd	Acquired fishing tackle distributor in South Africa
2005	Peltonen Ski Oy	Acquired Finnish ski manufacturer
2005	Marttiini Oy	Acquired Finnish knife manufacturer
2005	Luhr Jensen	Acquired the business of US based manufacturer of fishing lures and accessories
2005	Eurohold	Acquired Hungarian fishing tackle distribution and retail business
2005	Freetime Pty Ltd	Acquired Australian fishing tackle distributor
2005	FunFish	Acquired Swiss reseller and retailer of fishing tackle products
2004	Normark S.r.o.	Established distribution company in Czech Republic
2004	SIA Normark Latvia	Established distribution company in Latvia
2004	Rapala Asia Pacific Pte Ltd.	Established distribution company in Malaysia
2004	Williamson	Acquired lure brand and business in South Africa
2004	Guigo Marine	Acquired big game fishing business in France
2003	UAB Normark	Established  distribution company in Lithuania
2003	Esambles Deportivos S.A.	Closing of Mexican packaging facility. Operations were relocated (redirected) to China and Estonia
2002	Fishco AG	Acquired Swiss fishing tackle distributor
2001	Willtech	Acquired Chinese lure manufacturing unit
2000	Normark Eesti Oü	Established distribution company in Estonia
2000	VMC	Acquired French hook factory and hook distribution
1999	Rapala Japan K.K.	Established distribution company in Japan
1999	Storm	Acquired the business of US based lure brand
1999	Elbe Normark AS	Acquired Norwegian fishing tackle distributor