There are no general ecolabels for fishing tackle – until now. We created EcoChoice to help anglers make sustainable decisions by highlighting the most sustainable Rapala VMC products. We use EcoChoice to complement, not replace, external labels. For instance, we still use only FSC-certified balsa. With EcoChoice, we can set specific and ambitious goals for our products and brands. And inspire the industry to do the same.
All the requirements for the EcoChoice label are set and reviewed by our sustainability experts. And the requirements are always here for you to see.