We are one Rapala VMC

You probably recognize us from some of your best days on the water. That's the goal – to help anglers around the world enjoy the sport to the fullest (and catch massive fish while at it).

Welcome to the strike zone.

Every day on the water is a good one. We make those days even better, innovatively and sustainably. Here, you’ll find all you want to know about one of the most fish-catching companies out there.

All fishing buddies welcomed.

An ambitious and passionate professional with a thing for the outdoors – does that sound like you? Good, we can’t wait to meet you!

Join us

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