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Social Media and Content Coordinator

Are you a passionate predator angler who enjoys creating engaging content? Rapala VMC is now looking for a Social Media and Content Coordinator!

We are looking for a creative and organized Social Media & Content Coordinator to join our HQ marketing team. This role combines social media management, content creation, and e-commerce support to ensure our brand maintains a strong digital presence. The ideal candidate is hands-on, with a passion for fishing, social trends, and customer engagement.

KEY RESPONSIBILITIES:

  • Social Media Management:
  • Implement, and manage social media strategies across platforms (Instagram, Facebook, TikTok and YouTube)
  • Create and curate engaging, visually appealing content, including posts, stories, reels, and videos
  • Schedule and publish content using social media management tools
  • Monitor social media channels, respond to comments/messages, and engage with the community to build brand loyalty
  • Analyze performance metrics and generate reports to measure the success of campaigns, making data-driven recommendations for improvements
  • Content Creation:
  • Develop compelling blog posts, email campaigns, and website copy aligned with the brand’s voice and goals
  • Collaborate with the design team to produce on-brand visuals and multimedia content
  • Stay updated on industry trends, audience preferences, and competitors to keep content fresh and relevant
  • Partner with influencers and affiliates to amplify the brand’s reach
  • Coordinate local language translations for products and various content needs
  • Ensure data cleanliness for content in group’s DAM

  • Ecommerce Support:
  • Assist in managing the online store, including product uploads, descriptions, and inventory updates
  • Monitor and address customer inquiries and issues related to online orders in a timely and professional manner
  • Prepare and deliver monthly reports on e-commerce sales and other performance metrics

QUALIFICATIONS:

  • You are experienced with predator fishing – you speak fluent fishing and ensure quality content
  • Proven experience in social media management, content creation, and/or e-commerce support – preferably in the outdoor & sporting goods sector
  • Suitable interpersonal skills to liaise with multiple departments and teams
  • Strong understanding of social media platforms, trends, and analytics tools
  • Proficiency in tools like Canva, Adobe Creative Suite, or similar design software.
  • Familiarity with e-commerce platforms is a plus
  • Strong organizational and time-management skills with the ability to handle multiple tasks
  • Ability to understand and analyze markets, trends and communicate these to teams
  • Excellent writing and editing skills, with attention to detail and brand consistency

WHAT WE ARE LOOKING FOR:

  • The key is you are experienced with predator fishing – you speak fluent fishing and ensure quality content
  • You have been running accounts for a brand or maybe you have created a successful personal channel. We don’t expect you to have a long experience, but you can showcase your social media management and content creation skills
  • Strong English paired with solid writing skills is a must: you will be running global accounts and working as a part of an international team
  • Tools like Canva, Adobe Creative Suite, or similar design software are familiar to you
  • You have a strong understanding of social media platforms and at least an interest towards analytics tools
  • You drive your own work and stay organized but also like working as a part of a team

WHAT DO WE CONSIDER A PLUS:

  • You have previous experience with e-com
  • Any local languages, like French, Spanish or German

WHAT WE OFFER:

  • You get to combine your passion for fishing to creative work where everyday will offer something different
  • Opportunity to work in a professional yet relaxed environment where you will be given responsibility
  • A chance to make a direct impact on the growth of our brands
  • Professional growth and development opportunities in a global company
  • Nice product discounts

This is a full-time, permanent position with a preferred starting time in March. You can be located in any European Rapala VMC location: Finland, Sweden, Norway, Estonia, Lithuania, Poland, UK, France, Germany, Italy, Croatia, Spain, Netherlands, Romania, Hungary or Czech Republic. Occasional travel to Helsinki, Finland is expected. 

HOW TO APPLY:

If you’re a passionate angler with an interest in social media, content creation, and e-commerce, we’d love to hear from you! Please send your resume, a cover letter detailing your experience (in english) and salary request (in your local currency), and links to your social accounts, portfolio or other relevant work samples to rapalaeurope@rapalavmc.com by 28th February, 2025 at the latest.