We’ve got our feet on the ground and lures in the water.
Our fishing club runs on ambition and a passion for the outdoors. Whether it’s work, overcoming obstacles, or celebrating victories, we do it as a team. If that sounds like something you’d enjoy, we would love to hear from you.
And yes, we do get to fish on company time.
Fishness as Usual – Stories from our Team
Join the One Rapala VMC Community
Building a Collaborative and Sustainable Future for Fishing – Dave’s Story
Get an insider’s view on the world of fishing with David Neill, the Executive VP of Product Development & Innovation…
The Art and Science of Lure Color Design – Esa’s Story
In the world of fishing, the right lure can make all the difference. But have you ever wondered how the…
Turning Experience into Innovation – Fred’s Fishing Story
Discover the secrets behind successful fishing product development. Join us for an interview with Fred Goh, Director of Product Development…
In for the Long Run – Päivi’s Story
Rapala VMC is home to close to 2000 passionate professionals. Some of them have just hopped on board, while some…
Hand-Tuned and Tank-Tested – Lydiya’s story
Ever since Lauri Rapala carved his first version of the Original Floater out of cork, impeccable swimming action has been…
The Art of the Day-to-Day – Anne’s Story
The story of Rapala lures originates from Vääksy, Finland, where Lauri Rapala carved his first lure from cork. Later on,…