Welcome to the Strike Zone
Over 1900 world records broken and fish caught on all continents but one (looking at you, Antarctica!). We started out as a hungry fisherman’s dream of bringing bigger fish to his plate. Over the years, that plate has grown – today, we’re one of the most fish-catching companies out there. If you’ve got a taste for some more numbers, take a peek at our Investors section.
But if it’s fishing you’re after, this is where the bite’s on.
Building a Collaborative and Sustainable Future for Fishing – Dave’s Story
Get an insider’s view on the world of fishing with David Neill, the Executive VP of Product Development & Innovation…
The Art and Science of Lure Color Design – Esa’s Story
In the world of fishing, the right lure can make all the difference. But have you ever wondered how the…
Turning Experience into Innovation – Fred’s Fishing Story
Discover the secrets behind successful fishing product development. Join us for an interview with Fred Goh, Director of Product Development…
Keeping our Waters Clean with the Catch & Recycle Campaign
Together with Keep the Archipelago Tidy Association, Rapala VMC launched a campaign to inspire anglers to roll up their sleeves…
Creating Sufix’s Recycline Monofilament – The World’s First 100 % Recycled Fishing Line
100 % recycled. 100 % recyclable. The first of its kind. Recycline Monofilament by Sufix is made from what others…
Transforming the Industry – One Package at a Time
When you’re into angling, you have to think of the environment – after all, the whole sport is based on…
Making Sustainable Choices Easier with EcoChoice
A pioneering step for the industry, EcoChoice is Rapala VMC’s commitment to change. Found in the packaging of EcoChoice-labeled products,…
From Home Office to Boat Office – How Rapala VMC Created a Safe and Inspiring Workspace in the Middle of a Pandemic
As Summer of 2021 started turning to Fall, Rapala VMC’s CEO & President Nicolas Cederström Warchalowski had an idea. And…
Dive into the Strike Zone – Stories from the Team
A bass-illionFish Caught
Thinking Outside the Tackle Box
We are constantly looking for new ways to outdo ourselves. That’s how one of our best-sellers, the CountDown Elite, was born – by harnessing over 80 years of balsa expertise and pairing it with some of the most modern production technologies in the industry.