Building a Collaborative and Sustainable Future for Fishing – Dave’s Story
Get an insider’s view on the world of fishing with David Neill, the Executive VP of Product Development & Innovation…
Keeping our Waters Clean with the Catch & Recycle Campaign
Together with Keep the Archipelago Tidy Association, Rapala VMC launched a campaign to inspire anglers to roll up their sleeves…
Creating Sufix’s Recycline Monofilament – The World’s First 100 % Recycled Fishing Line
100 % recycled. 100 % recyclable. The first of its kind. Recycline Monofilament by Sufix is made from what others…
Transforming the Industry – One Package at a Time
When you’re into angling, you have to think of the environment – after all, the whole sport is based on…
Making Sustainable Choices Easier with EcoChoice
A pioneering step for the industry, EcoChoice is Rapala VMC’s commitment to change. Found in the packaging of EcoChoice-labeled products,…
Leading the industry towards a more sustainable future.
EcoChoice is a pioneering step in our industry – it’s the first trademark for sustainable fishing tackle products. With EcoChoice, we have determined a set of requirements for lures, carp baits, and knives to guide our product design, impacting the raw materials we use and the products and packaging we design. And more categories will follow. Being EcoChoice-labeled means zero lead, bio-based or recycled plastics, and plastic-free or recyclable packaging.
Mission: Cleaner Tomorrow for our Sport
In 2020, we launched our new sustainability strategy with an ambitious goal: to become one of the leading fishing tackle manufacturers in sustainability. For that, we need to hit a lot of sub-goals. Like reducing the carbon footprint of Rapala lure production by 25 % by the year 2025, having all Rapala wobblers 100 % lead-free by 2023, and run the Rapala lure production units with 100 % renewable energy. We’re proud to tell that we ticked that last one off in 2021.
Below, you can see how we’re doing on our other targets.
Keeping up with our progress
Want to learn more? More information about sustainability and corporate responsibility of Rapala VMC Corporation and special actions can be found in the below Statement for Corporate Responsibility and Sustainable Development.