Small streams make great rivers

Sustainability is the longest project we'll ever have. We're constantly working to find new ways to reduce our footprint and protect our environment.

After all, our sport is all about nature.

Sustainability in action

Explore our initiatives and success stories

Strategy of continuous improvement

Explore our strategic themes and targets to learn how we are making a positive impact

Want to learn more?

Find more details about sustainability, corporate responsibility, and our special initiatives in our sustainability report

Sustainability goals by brand

Learn how our brands are setting sustainability targets and taking steps to reduce their environmental impact


FSC certified wood

Bio-Based & Recycled Components

Recycled & Recyclable Packaging

Plastic-Free Packaging – or no Packaging at all

Vegetable Tanned Sheaths

Wooden or Bio-Composite Handles

Feed Hygiene Compliant

Recyclable Packaging

Minimized Packaging

Contact us

Further questions regarding Rapala VMC’s sustainability strategy ? Reach out to Rapala VMC’s sustainability team

This field is for validation purposes and should be left unchanged.