Mission: Cleaner Tomorrow for our Sport
In 2020, we launched our new sustainability strategy with an ambitious goal: to become one of the leading fishing tackle manufacturers in sustainability. For that, we need to hit a lot of sub-goals. Like reducing the carbon footprint of Rapala lure production by 25 % by the year 2025, having all Rapala wobblers 100 % lead-free by 2023, and run the Rapala lure production units with 100 % renewable energy. We’re proud to tell that we ticked that last one off in 2021.
Below, you can see how we’re doing on our other targets.