“To know nature is to respect it.”


The Foundations for Continued Nature Experiences

Rapala VMC Corporation has a responsibility to shareholders, employees, business associates and the society as well as all people who use the Rapala Group’s products. We take responsibility of our actions and their environmental impact wherever we operate.

The Rapala Group’s operations are continuously developed into an even more sustainable direction to promote a clean environment. Almost all of the Group’s products are connected to experiences of nature and the outdoors. This close link to nature through sports and other activities makes a healthy environment integral to our business. We manage the impact of our business activities in ways that will allow future generations to enjoy fulfilling nature experiences while using the Rapala Group’s products.

We take responsibility of our actions everywhere we operate. The Group always respects local societies, practices and surroundings, and operates according to local legislation. Personnel is treated with respect, and health and safety issues are a priority. Everyone who works for the Group can constantly develop through on-the-job learning and special training. Everyday practices are systematically developed throughout the Group.

The Rapala Group develops its products, manufacturing processes and operating methods in ways that reduce their environmental impact throughout the products' lifecycle. The Rapala Group’s R&D department continuously seeks to replace current raw materials with more environmentally friendly substances – yet still maintaining the products' desirability. Of course, most of the Group's products are used for years or even decades.