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We are one Rapala VMC

You probably recognize us from some of your best days on the water. That's the goal – to help anglers around the world enjoy the sport to the fullest (and catch massive fish while at it).

Welcome to the strike zone.

Every day on the water is a good one. We make those days even better, innovatively and sustainably. Here, you’ll find all you want to know about one of the most fish-catching companies out there.

#beonerapalavmc

Building a Collaborative and Sustainable Future for Fishing – Dave’s Story

Get an insider’s view on the world of fishing with David Neill, the Executive VP of Product Development & Innovation…
The Art and Science of Lure Color Design – Esa’s Story 

In the world of fishing, the right lure can make all the difference. But have you ever wondered how the…
Turning Experience into Innovation – Fred’s Fishing Story

Discover the secrets behind successful fishing product development. Join us for an interview with Fred Goh, Director of Product Development…
Keeping our Waters Clean with the Catch & Recycle Campaign

Together with Keep the Archipelago Tidy Association, Rapala VMC launched a campaign to inspire anglers to roll up their sleeves…
In for the Long Run – Päivi’s Story

Rapala VMC is home to close to 2000 passionate professionals. Some of them have just hopped on board, while some…
Creating Sufix’s Recycline Monofilament – The World’s First 100 % Recycled Fishing Line

100 % recycled. 100 % recyclable. The first of its kind. Recycline Monofilament by Sufix is made from what others…
Hand-Tuned and Tank-Tested – Lydiya’s story

Ever since Lauri Rapala carved his first version of the Original Floater out of cork, impeccable swimming action has been…
Transforming the Industry – One Package at a Time

When you’re into angling, you have to think of the environment – after all, the whole sport is based on…
The Art of the Day-to-Day – Anne’s Story

The story of Rapala lures originates from Vääksy, Finland, where Lauri Rapala carved his first lure from cork. Later on,…
From a Passion to a Career – Alban’s Story
Making Sustainable Choices Easier with EcoChoice

A pioneering step for the industry, EcoChoice is Rapala VMC’s commitment to change. Found in the packaging of EcoChoice-labeled products,…
From Home Office to Boat Office – How Rapala VMC Created a Safe and Inspiring Workspace in the Middle of a Pandemic

As Summer of 2021 started turning to Fall, Rapala VMC’s CEO & President Nicolas Cederström Warchalowski had an idea. And…
From an Idea to a Best-Seller: How the CountDown Elite was Born

When casting a lure and retrieving it through the water, there are things we focus on – and things we…
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