WE ARE ONE RAPALA VMC

You probably recognize us from some of your best days on the water. That's the goal – to help anglers around the world enjoy the sport to the fullest (and catch massive fish while at it).
On this site, you'll find what we're all about.

United & Collaborative

One Team, One Rapala VMC

Sustainable

Respect the Catch

Ambitious & Innovative

Casting to the Far Horizon

1936

Founded in

1800

Employees

A bass-illion

Fish Caught

1956

World Records